http://localhost:8282/xmlui/handle/123456789/274 2026-05-01T17:14:25Z http://localhost:8282/xmlui/handle/123456789/571 Title: A Study on Awareness and Growth of Mutual Funds in Ernakulum District Authors: Dr. Gimson D. Parambil Abstract: This study focus on the awareness and growth of mutual funds in Ernakulum. The study also try to find out the preference of mutual funds to other investments, problems faced by investors while investing mutual fund. The study will help brokers of mutual funds, mutual fund companies, government policy maker and corporate for future. 2015-08-01T00:00:00Z http://localhost:8282/xmlui/handle/123456789/538 Title: A Study on the Consumer Awareness About Cashless Transactions Authors: Dr. Gimson D. Parambil, Ajay Joseph Abstract: The study focuses on consumer awareness about cashless transactions. It also discusses various factors influencing customers in choosing cashless payment and challenges faced by them on conducting such transactions. The satisfactory level of customers are also analysed under the study. 2016-02-01T00:00:00Z http://localhost:8282/xmlui/handle/123456789/537 Title: A STUDY ON BRAND SWITCHING OF CONSUMERPRODUCTS WITH SPECIAL REFERENCE TO PATANJALI PRODUCTS IN ERNAKULUM DISTRICT Authors: Dr. Gimson D. Parambil Abstract: Generally consumer product introduces some innovations in the form of price, service quality and advertisement service quality, price of product and other marketing strategies to promote their brand among customers so that they become familiar with the brand. Customers only prefer good quality products no matter how less they are exposed to any such brands. So in this study, an attempt is made to find out the brand switching of consumer products with special reference to Patanjali products in Ernakulum District. 2016-08-01T00:00:00Z http://localhost:8282/xmlui/handle/123456789/536 Title: CUSTOMERS PERCEPTIONS TOWARDS ORGANIZED RETAILING AND SMALL SCALE RETAILERS Authors: Dr. Gimson D. Parambil Abstract: The retail segment is in a position of large scale expansion. The customer is the most important stakeholder in this segment. So this study aims at finding out the “customer perception towards organized retailer and Small scale retailers” using some selected factors like customer perception, customers attitude, promotional measures, services offered and role of brand. 2017-03-01T00:00:00Z